Cognotix believes blogs will become an increasingly important part of the fabric of the Internet because they make it easy for organizations to engage in discussions with the broader online community. Blogs are also useful tools for purely internal communications because they allow non-technical users in leadership positions to quickly communicate with the entire organization, and they provide a compelling alternative to "all employee" e-mails.
Tools like Movable Type, WordPress and SharePoint make deploying a blog easy, but successful blogging depends on much more than installing some software and starting to write. In addition to content generation, an organization must address the needs of its community, the economic model that will support/justify blogging operations, marketing techniques and the role of blogging will play in a cohesive knowlege management strategy.
Cognotix uses a methodical process to assess an organization's needs and devise a strategy to guarantee blogging success. This process consists of the following steps:
Cognotix also provides ongoing support for existing blogs through:
Contact us to find out how you can leverage our blog development methodology and proven experience to achieve a cognitive advantage.