Data collection

Cognotix provides two types of data collection services. First Cognotix can collect data in order to support an individual project or an ongoing process through a variety of data collection activities. Second Cognotix can implement data collection systems for ongoing customer use.

Data collection activities

Cognotix approaches data collection differently than most other information systems experts. We approach situations from a journalistic perspective, and we seek to answer the critical questions of who, what, when, where, why and how your organization is affected. Underlying the way we try to answer these questions is our reliance on the traditional editors' creed "if your mother says she loves you, check it out." At Cognotix we don't make unjustified assumptions, and we don't take shortcuts when it comes to data collection. This results in an unparalleled level of accuracy and precision that benefits our clients.

The following lists some of Cognotix's data collection capabilities:

• Internal and external surveys (via the Web or telephone)
• Primary source interviews with management, internal stakeholders and selected customers
• Market research using sources like the US Census, association data and other publicly and privately available data sets
• Various customer response mechanisms like comment cards and inbound telephone calls
• Brainstorming and corporate storytelling facilitation and recording

Data collection systems

At Cognotix we believe in empowering our clients to collect data on their own, and we recognize that they may have differing needs and desires for how to go about it. As a result we have developed a significant level of expertise in configuring and deploying a variety of data collection tools that can be operated internally or accessed via an on-demand model. We don't believe in a one-size-fits-all approach for our business, and we don't think you should either.

Here is a list of a few types of data collection tools Cognotix can help deploy for your organization:

• Web survey tools to collect employee and customer thoughts
• Customer relationship management (CRM) systems to capture important customer data
• Document management systems for easy collaboration and revision control of unstructured knowledge
• Databases for storage of structured knowledge
• Knowledge bases for simple storage and retrieval of situations and their corresponding responses
• Wikis to build an organization encyclopedia
• Blogs for senior management to collect and disseminate useful information to internal and external stakeholders

Contact us to find out how you can leverage our data collection skills to achieve a cognitive advantage.